Any company or for your business worth its salt must have, in addition to a good concept, good logo design for beginners.
The logo, similar to the name, is substantially more than the picture of an organization, it is in excess of a seal … it is a basic and trademark component of a brand that will assist it with positioning itself with a specific goal in mind in the brains of clients. It will help to differentiate one brand from another and will make customers feel identified with the brand or, conversely, feel indifference or rejection towards it.
Therefore, the following elements must be taken into account to ensure that we create a logo design for beginners that really reveals the added value of our company.
Keys to Make a Good Logo
Only focus on Uniqueness:
Although it is more than obvious, a logo must be unique, and must not resemble others, whether they are a competition or not. The more unique our image is, the easier it will be to remember and associate it with our company. There is nothing worse than a potential customer seeing our logo and thinking of another brand. Our logo must be unmistakable!
A good logo represents the company. And that does not have to imply that it has to be an exact representation of what we sell, but that it can symbolize our mission, our values, our client or target audience. There are actually many options, but all of them must have something to do with what we call ourselves, what we do, how we do it, what we think about, or the people we target. The more symbolic our logo is, the easier it will be for people to associate it with our brand and feel identified with us.
The London Museum, however, plays with the evolution of the city of London over the years symbolized by various colors. Martini House, on the other hand, plays with the symbolism of its own name.
Although not everyone is aware, the simple should not be at odds with the visual. So our logo must be attractive and get the attention of the public we are targeting. This does not imply that we must put photographs to make it more visual, since we will achieve the opposite effect. A photograph is not a logo design,
It is justa photograph. The ideal is to play with the silhouettes, with the shapes, with the typefaces, it can help us to mark that differential. The more symbolic our logo is, the easier it will be to make a visual game that engages our target audience.
The simpler the logo, the better, easier to remember, associate and reproduce. So it is recommended to apply this rule: if it is not strictly necessary, delete it. Although there are still many companies that use elaborate and ornate logos, the truth is that our memory, whether visual or not, responds better to simple details. And when a brand has to fight in the market with millions of brands, facilitating recall is always a plus. With simplicity we can get them to identify us with a simple glance and to visualize our brand above those of the competition.
The ideal is to seek maximum simplicity, clear lines.
This simplicity also applies to the use of colors, since it is not a question of using all the pant nary colors, since the more colors you have the more difficult it will be to reproduce reliably and the more difficult it will be to adjust it to different applications.
There are infinite typefaces and that implies infinite possibilities. But we must not forget that our logo must be understood, so it is very important that it is legible.
This year we will wear orange with straight lines and two years from now I will wear blue with curved lines. Therefore, when we are going to make a logo that will represent the image of a company throughout its life cycle, it should not be based on fashion, but rather on the essence of the company: what it is, what it represents, etc.Although it is true that there are few brands that have managed to create timeless logos, and that the great centenary brands have evolved their logos to adapt them to the new times.
This is one of the most common mistakes made when making a logo and in turn is strictly related to simplicity, since one of the premises that any logo must meet is that it can be adapted to any type of size and applications. That is to say, a good logo design should be as showy if it measures 1 cm as if it measures 30 meters. Similarly, a good logo has to be attractive in color, black and white, and negative, or if it’s on a business card or on a roadside fence.
To avoid this type of problem, we must always leave the corporate image of our company in the hands of professionals. And this sometimes implies putting aside previous ideas that we had about the type of logo that we would like, because we, a friend, a relative, etc. have drawn it. to have the corporate image that best suits our needs as a company.
Today there are many web pages that allow you to obtain cheap logos online. And also, agencies that, like ours, study the needs of each client to create a unique and fully customized logo proposal tailored to their image and communication needs and they are also helpful for those who are going to make logo design for beginners.
In any case, whichever option you choose, it is imperative that your company logo meets these 6 essential requirements for any successful logo design for your business.